Value.. Value… Value

Figure 1: Crowdsourcing (Source: Hinchcliffe, Dion n.d.) Crowdsourcing is deployed and sent out to the vast world with uncertainty. With the large group of people, anyone can provide input and it is a distributed network of contributors. A company may broadcast a...

R.O.I

Return on Investment (ROI) [1]“Social media measurement is like driving a modern car. You may have a dashboard with all the lights, toggles, gauges, and metrics, but remember, the most important piece of data to have in front of you is the GPS screen. The GPS screen...
Wake up Ready

Wake up Ready

Social Media Marketing – are you ready? Preparing for the day starts always with the night before. Sleep!! Social media marketing needs to be planned, executed properly, be current and constantly measured – its important to be on top of your game for it....
Coca Cola, Social Business?

Coca Cola, Social Business?

  Social Business Figure 1. Coca-Cola (Source: Coca-Cola n.d.) Top of their game Multinational company with thousands of brands under their belt. A hub and spoke model they are both market leaders in the beverage category as well with social media. Fluently...