Value.. Value… Value

Figure 1: Crowdsourcing (Source: Hinchcliffe, Dion n.d.) Crowdsourcing is deployed and sent out to the vast world with uncertainty. With the large group of people, anyone can provide input and it is a distributed network of contributors. A company may broadcast a...
Bloody Passwords

Bloody Passwords

Password Hell In 2014, five million Gmail passwords were hacked and released online! Let’s talk about Letmein, I have used this password hundreds of times (if not thousands) on client machines (not my own!). Using variations of Letmein2, Letmein to letmein, well...

R.O.I

Return on Investment (ROI) [1]“Social media measurement is like driving a modern car. You may have a dashboard with all the lights, toggles, gauges, and metrics, but remember, the most important piece of data to have in front of you is the GPS screen. The GPS screen...